PREMIUM VEGAN MEATS APPEARING IN BOULDER
MATCH® vegan meats look, cook and taste like animal meat

BOULDER, Colo. (July 6, 2010) – Meat-eaters, vegetarians and vegans alike in Boulder and across the United States can now enjoy the taste and texture of animal meat without the cholesterol, saturated fat, hormones, antibiotics and artificial colors that animal meat often contains. Whole Foods Market Pearl Street in the Boulder area is now carrying the ground beef, ground chicken, ground pork, crab, breakfast sausage and Italian sausage varieties of MATCH® vegan meats, which contain natural plant proteins crafted to be a direct animal-free “match” for animal meat. The debut of MATCH® in Boulder marks the first time a Colo. retailer has sold the productions. MATCH® products are also available for order nationwide via www.matchmeats.com.

“AB Foods created MATCH® premium vegan meats to satisfy health-conscious consumers who appreciate gourmet meals,” said Allison Burgess, president of AB Foods LLC, which produces MATCH® meats. “We are proud to provide Boulder with a healthier, more sustainable alternative to animal products that actually looks and tastes like meat.”

While many vegetarian and vegan meat substitutes contain animal products and come pre-formed, pre-seasoned or pre-cooked, MATCH® revolutionizes vegan meats. MATCH® products contain zero animal products and function identical to raw animal meat making them perfect for the casual home-cook to gourmet restaurant chefs. “

“Many customers comment on the fact that these items don’t taste like the vegetarian products they are used to eating and cooking,” said Freddie Holland, Executive Chef of AB Foods LLC. “The taste and texture of the MATCH® products is so realistic, to the point where cooks are able to use it in dishes that traditionally feature animal meat, and meat eaters are unable to tell the difference between MATCH® meat and animal meat.”

Boulder-area media and consumers are invited to taste the MATCH® products offered by Whole Foods Markets during an upcoming demonstration. Executive Chef Holland will prepare gourmet vegan dishes using MATCH® at the Whole Foods Market Pearl Street location on Friday, July 9, Saturday, July 10 and Sunday, July 11 from 11 a.m. until 3 p.m.

About MATCH®

MATCH® premium vegan meats, products of AB Foods LLC, are designed with the meat lover in mind. MATCH® provides the same taste and texture as unprepared animal meat, but with no cholesterol, saturated fat, hormones, antibiotics or artificial colors. MATCH® varieties include ground beef, ground chicken, ground pork, crab, Italian sausage and breakfast sausage. In addition to providing an outlet for customers to make purchases, the MATCH® Web site also offers recipes, cooking tips and professional resources at www.matchmeats.com.

MATCH^®
Vegan Pulled Pork

Makes
4 Sandwiches

The weather is getting warmer, signifying
the unofficial start to barbecue season. Why not take
an easy, healthy spin on a classic warm weather sandwich?
Perfect for a menu special or a take-out entrée, the sandwich
goes well with homemade coleslaw. Click
here for the full recipe.

Cork Wine Bar: A Gourmet
Vegan Haven in the Least Likely of Places

Cork
Wine Bar, a tapas bar in Ferguson, MO, a northern
suburb of St. Louis, is an unlikely location to find gourmet
and meat-free dishes. But this upscale restaurant, in
an up-and-coming area of town, is leading the pack in
offering just that. Currently on the menu is MATCH®
Crab-Stuffed Peppers (grilled jalapeno peppers, vegan
crab and a creamy herb and cheese filling with red pepper
sauce). Because the stuffed pepper is not strictly vegan
and Cork’s management has received requests for strictly
vegan fare, Cork will soon add a vegan chicken dumpling:
a generous amount of tangy MATCH® chicken, seasoned
with lemon, garlic and pepper, wrapped in a dumpling and
steamed, served with sautéed spinach and tomato.

MATCH® Executive
Chef Freddie Holland was able to sample the dish and said,
“the tanginess of the dumpling and the sweetness of the
spinach and tomato sauté made for the best and most creative
MATCH entree ever served to me.” Added Freddie, “more
and more chefs and restaurant owners are starting to understand
the importance of offering creative meat-free options
that appeal to people who like the taste and texture of
meat but are looking for other options. The non-meat eater
usually has the say as to where the group will eat and
the others will order off the regular menu. MATCH®
is the perfect way to get an edge on your competition
and attract media attention.”

If your locale would
like support in integrating MATCH® dishes into the
menu, please contact Chef Freddie directly at freddie@matchmeats.com.

Last month, we wrote about Chili Addiction
located in West Hollywood (Los Angeles), CA when blogger
Quarrygirl
wrote that the MATCH® burger she ate there was the
“most realistic fake meat ever.” The samples we sent to
Chili Addiction went over so well, that two vegan dishes
featuring MATCH® are now on the Chili Addiction menu:
a burger and a meaty chili. Chili Addiction is only the
second restaurant in Los Angeles to feature MATCH®,
but we hope they won’t be the last. If you would like
to receive some samples of our products with which to
experiment or if you would like to discuss adding MATCH®
to your menu, please contact our executive chef Freddie
Holland at freddie@matchmeats.com.
Chef Freddie will be in Los Angeles the first week in
June and would love to meet with any interested outlet.

On April 12, MATCH® President Allison
Burgess spoke to the board of the Soy Nutrition Institute,
composed of 25 soybean growers. The chef at the hotel
where the meeting was held prepared a delicious luncheon
that featured crab cakes and lasagna, both made with MATCH®.

For our online customers, we will be making
our extremely popular Holiday Roast available for purchase
online this year! Stay tuned for more information about
this toward the end of the summer.

To complement our MATCH® pulled pork
Recipe of the Month, we decided to feature a blogger’s
take on the same dish with St. Louis-based blogger Kelly’s
aka VeganThyme’s “BBQ Pulled Pork And Down N’ Dirty Coleslaw”
recipe.

Kelly wrote, “the recipes are so easy –
in fact, forget recipes, just follow your heart on creating
this meal to your own liking – make your own BBQ sauce
or grab your favorite brand off the grocery shelf.” With
this encouragement, any food service establishment can
make delicious, fresh, gourmet meals easily using MATCH®.

Check out the full recipe and VeganThyme’s
amusing musings on springtime eating and a vegan American
Idol winner here.