BOULDER, Colo. (July 6, 2010) – Meat-eaters, vegetarians and vegans alike in Boulder and across the United States can now enjoy the taste and texture of animal meat without the cholesterol, saturated fat, hormones, antibiotics and artificial colors that animal meat often contains. Whole Foods Market Pearl Street in the Boulder area is now carrying the ground beef, ground chicken, ground pork, crab, breakfast sausage and Italian sausage varieties of MATCH® vegan meats, which contain natural plant proteins crafted to be a direct animal-free “match” for animal meat. The debut of MATCH® in Boulder marks the first time a Colo. retailer has sold the productions. MATCH® products are also available for order nationwide via www.matchmeats.com.
“AB Foods created MATCH® premium vegan meats to satisfy health-conscious consumers who appreciate gourmet meals,” said Allison Burgess, president of AB Foods LLC, which produces MATCH® meats. “We are proud to provide Boulder with a healthier, more sustainable alternative to animal products that actually looks and tastes like meat.”
While many vegetarian and vegan meat substitutes contain animal products and come pre-formed, pre-seasoned or pre-cooked, MATCH® revolutionizes vegan meats. MATCH® products contain zero animal products and function identical to raw animal meat making them perfect for the casual home-cook to gourmet restaurant chefs. “
“Many customers comment on the fact that these items don’t taste like the vegetarian products they are used to eating and cooking,” said Freddie Holland, Executive Chef of AB Foods LLC. “The taste and texture of the MATCH® products is so realistic, to the point where cooks are able to use it in dishes that traditionally feature animal meat, and meat eaters are unable to tell the difference between MATCH® meat and animal meat.”
Boulder-area media and consumers are invited to taste the MATCH® products offered by Whole Foods Markets during an upcoming demonstration. Executive Chef Holland will prepare gourmet vegan dishes using MATCH® at the Whole Foods Market Pearl Street location on Friday, July 9, Saturday, July 10 and Sunday, July 11 from 11 a.m. until 3 p.m.